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The Ahmedabad-based CERC or Consumer Education and Research Centre has called upon the government to follow the guidelines set by the UNEP — United Nations Environment Programme and begin formally educating the children about the sustainable consumption of natural resources and their conservation.

UNEP has already pioneered this cause and even mentioned the different developmental and environmental factors involved. CERC would be working together with a German agency called GTZ for developing easy-to-understand booklets and animation films for sending across this message to the students.

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