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Franchise

Franchise FAQ

5QUALIFICATION

1. Is it necessary that the school should be run by a Society or can it be run by an individual?

A school has to be run under a non-profit Trust (minimum 2 members) or Society (minimum 7 members).

2. Does our Trust/Society need any experience in the education field?

Not necessarily, as our training and support programmes will provide you the help that you require to run the school efficiently.

3. I currently own a school, but I am interested in turning it into a SHEMFORD School so that I can benefit from your brand, systems, support and programming. Is it possible?

Of course it is possible to convert an operating school into SHEMFORD Futuristic School. For that you need to fill the Questionnaire to initiate the process.

INVESTMENT

4. Do you also provide any funding facility and if you do, then at what cost?

We are sorry to inform you that there is no funding facility from our side but we have tie-ups with financial institutions. However, the financing will be at the sole discretion of the funding institution and the rate of interest applicable would also be determined by the institution only.

5. Can you provide an idea of the amount to be invested?

The initial investment amount is mainly decided only after taking following factors into consideration:

  • the potential of the area;
  • the number of students the school is targeting; &
  • the fee structure that can be expected.
  • Furthermore, the calculation to arrive at an investment amount is made. Additionally, a certain amount has to be invested in advertising and for working capital for the first couple of years.

6. Why is there a large cost variation from branch to branch?

Each potential location is different and has different characteristics. Many factors like plot area & dimensions, location, economic status of the area, density of population, etc. affect the cost to open a school. The exact amount of investment will be decided after a market survey of the paying potential of the local area and also the comparative study of what other schools in the nearby vicinity are offering and charging.

7. Is it possible to start with a low investment? We are considering a low investment initially and wish to expand slowly based on the response.

This is not viable because if you don’t invest properly, it wouldn’t impress people to consider your school seriously. Hence, it is important that you invest the required amount when you launch the branch. However, you can construct the school in phases, but whatever is constructed should be up to SHEMFORD Standards.

8. Are there any other hidden costs?

Absolutely not, we have transparent policies and there is no hidden cost.

9. What Franchise fee do we have to pay you? Is there any part of the franchise fee, which is refundable?

The Franchise fee consists of 2 parts – an initial license fee and an ongoing royalty (which is a percentage of your revenue). It is non-refundable.

10. When is the license fee payable to you?

The license fee is to be paid at the time of signing of agreement.

11. Is the royalty payable on revenues or on net income? What is the frequency of payments?

Royalty is to be paid on revenue and is to be paid to SHEMFORD through an escrow account and settled monthly.

12. What is an ideal location for SHEMFORD School? What is the criterion for approval of location?

The branch can be situated at any good location where students can have easy access. For approval of location, there are various criteria that need to be fulfilled, such as the land size, accessibility, visibility, neighbourhood, lease rental to be paid (if leased), competition, etc.

13. Would you help in finding out a suitable place to start the school?

Yes, once the agreement is signed, a site selection professional will work with you as well as with local brokers or developers to evaluate sites in your market and help identify the proper location for your new school.

14. How much space is required and of what kind is required (Residential, Agricultural, Institutional or Commercial)?

Any type of land will do as long as it is allowed by the local civic authorities or the conversion is permitted.

15. Is it compulsory that the land should be owned or rented?

Not necessarily, you may lease it. The lease has to be irrevocable and for minimum 30 years.

16. Will you help me to construct the building?

The construction of the school will be as per the specifications of our architect.

17. Does the school require a license? How can I get the recognition from CBSE board?

The school will definitely require recognition from the state government and the affiliation from CBSE. You shall certainly be provided guidance through the process.

18. How long will it take to open a school?

It depends upon the quality and condition of the existing infrastructure. Accordingly, it may take from 2 months – 12 months.

19. What other happenings take place during this period?

During this period, you will procure the furniture & other educational equipment and attend your training programme. At the same time, pre-marketing will be conducted in your area using various forms of advertising media and you shall be making preparations for the implementation of the Marketing Plan designed by our marketing staff for your school. We will accomplish this process by the means of checklists and active support, in order to get your school started as soon as possible.

TEACHERS & TRAINING

20. Will SHEMFORD provide the qualified teachers? What would be the salary and remunerations of the staff?

The quality of staff has the direct impact on the quality of education offered in the school. Hence, it is crucial that we personally supervise the recruitment process in order to appoint the best possible talent. The teachers and other staff can be selected at local level and we shall assist you at the time of recruitment and training of staff. While deciding on the number of staff members the response to the admissions must be kept in mind. Their salary will be governed by market, but in no case will it be less than government/CBSE scales.

21. How will I learn to run my school?

Apart from the manuals, we conduct training programmes for all our branches. The experts from the Head Office are ever ready to provide support and guidance with respect to teaching methodologies, running a school, etc. These training sessions allow us to communicate with all our branches about various school issues and operational improvements.

22. How much does training cost?

The cost of the initial training is included in the License Fee but the subsequent trainings may be chargeable.

OPERATIONS

23. Does SHEMFORD provide the books, study material, uniform, etc., or we have to organise the material locally?

Yes, SHEMFORD provides the books, uniform, study material like worksheets, etc. and you don’t have to procure the things locally. We will have our own suppliers from whom you can buy the prescribed books and uniforms. For other school requirements, we have a recommended list of suppliers. However, you are free to have local suppliers if they work out to be cheaper, provided the quality is up to the mark and for that our approval is essential.

24. How much involvement is required from my end to the school, as a franchisee?

For the day-to-day communication, the school principal is always there but as a franchisee owner you are supposed to remain active for the recruitments, managing staff, monitoring financial matters and administration affairs.

25. Can I offer additional services at the school location such as sports coaching, tuitions and hobby classes?

If the space and other facilities at your location allow you to conduct these value added services, you can to employ or contract with people who are licensed to provide these services. We reserve the right to approve any proposed additional services and require all applicable licenses, when we grant approval.

FINANCIALS

26. What fee will be charged from the parents?

Our fee structure consists of the Registration Fee, Admission Fee, Annual Charges and Monthly Fee. We do not have a fixed fee structure as the cost structure (population, paying capacity, salaries, real estate cost, local market conditions, running expenses, amount of investment done) vary from city to city and at times within cities also. So, we fix the fee in consultation with the franchisee keeping in mind all the aforementioned factors. The right fee can be attained with a combination of our experience and your local knowledge.

27. How much will it cost per month to run such a school?

The amount can be found out by calculating teachers’ salary, salaries of other staff members such as Principal, Administration, Accounts, Security Guards, Drivers, Attendants etc., Electricity Bills, Telephone Bills, Property Tax, Maintenance of Building, Marketing & Advertisement Expense.

28. What strength of students can be expected once the school is ready?

We do not believe in providing any projections or authorize anyone else to provide this information because this number can fluctuate. Your school strength will depend on a number of factors such as geography, competition, investment, site location, size of the school, your local market, your advertising & promotional efforts, your working acumen and how well you run your school according to the specified ShemEduMAX™ Standard Operating Procedures and so many other factors. Due to these variables, there is a range in the number of students you might expect.

AGREEMENT

29. Who will sign the franchise agreement from our end?

The agreement will be signed by the Chairman of your Society/Trust along with a copy of a resolution by Trust /Society confirming the approval of the same. We will send 2 copies of the agreement and you will return both of them, with 2 copies of: (a) address proof of the Trust/Society (b) proof of the authenticity by the signature of the person signing the agreement (c) the initial license fees.

30. What are the obligations of a franchisee in case if he/she does not want to continue after the period of agreement?

In case you do not wish to continue beyond the agreement period, you will no longer be allowed to use our brand name, curriculum, our school system & support, proprietary software and other material related to day-to-day operations.

31. Do you grant exclusive territories?

We have the freedom to grow intelligently and respectfully and make decisions based on information provided by each case. Due to all this, we believe the fairest way to approve a new branch is to assess each location as it is proposed to us, based on a variety of factors and approve locations that we believe will allow for maximum opportunity for success. It is our goal in selling territories that are large enough for you to realize your full growth potential, but not so large that potential students are not served. However we do give you an exclusive radius of 20 kms within which we shall not open another SHEMFORD branch.

32. How long is the term of a Franchise Agreement?

The term is 15 years, beyond which a renewal is required.

33. Do you offer a master franchise or you just have unit franchise?

Yes, we deal in both unit as well as master franchise.

34. Can I start more than one franchise?

Yes, you can start more than one franchise but we would advise you to start the second about 6 months after the first one is established as your r full efforts are needed to kick start the first one.

35. Can I start a SHEMROCK Preschool branch/branches in the same location or in the city to act as feeder preschool/s for SHEMFORD?

Sure, however you will have to sign a separate agreement for each SHEMROCK location and branch.

4.Do you also provide any funding facility and if you do, then at what cost?

We are sorry to inform you that there is no funding facility from our side but we have tie-ups with financial institutions. However, the financing will be at the sole discretion of the funding institution and the rate of interest applicable would also be determined by the institution only.

5. Can you provide an idea of the amount to be invested?

The initial investment amount is mainly decided only after taking following factors into consideration:

  • the potential of the area;
  • the number of students the school is targeting; &
  • the fee structure that can be expected.

Furthermore, the calculation to arrive at an investment amount is made. Additionally, a certain amount has to be invested in advertising and for working capital for the first couple of years.

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