Eighth AIEEE to be held in APRIL 2009

This would be the eighth All India Engineering Entrance Examination for students seeking bachelor’s degree in engineering, technology, architecture and planning. After qualifying the tests, the successful candidates will be admitted in NITs, IITs and government funded engineering colleges and institutions.


Candidates will have to appear in two papers. The first paper will include the subjects Physics, Chemistry and Mathematics. The second paper will consist of Mathematics, Aptitude Test and Drawing (for architect and planning courses).

Dates and Timings

Date: 6.04.2009
Timings: 0930-1230 Hours – Paper 1 – Physics, Chemistry & Mathematics
1400-1700 Hours – Paper 2 Mathematics- Part I Aptitude Test-PartII & Drawing Test-Part III


In General Category, candidates born on or after October 1, 1984 can appear in the examinations. Candidates in Schedule Caste (SC), Schedule Tribe (ST) or Physically Handicapped) born on or after October 1, 1979 can appear in the exams.


Candidates can apply online and submit their applications within one month’s time, which is from 05.Dec 2008 to 05 Jan 2009. Payments can be made by demand draft, credit card or challan forms.        

School Admissions – An Advice To Parents

It is admissions time and parents are already feeling the edginess to get their child admitted in the preferred school. To seek an admission in the right school has become a speciality, and parents who have a kid admitted in the school can tell you more. It is more complicated for parents who seek nursery admission for their children.

There are many reasons that make school admission process a taxing job for the parents. One of the most obvious one is the limited seats or admissions in the schools. The number of preferred schools is less and there are limited seats available in the schools. These factors are responsible for selection processes, wherein schools favour the selection of the appropriate candidates.

In nursery school admission, it has been argued that schools must not offer admission on the basis of such criteria which may turn unfavourable to the less privileged class. It is true that the judgement of not selecting a child based on few questions and answers asked to the child itself or the candidates is somewhat flawed.

The true potential of the child is realized much later and even then an education institution cannot deny the right of education to those who face natural difficulties in reading, comprehension, retention or any other aspect. That is where a good school and institution provides the remedy. Rather than selecting and polishing the studious and intelligent students, a good school educates trains and builds competencies even the most disadvantaged students.

Is Your Child Prepared For The Interviews
Interviews have been discouraged by government authorities following unfair practices in the last few years. However, admitting children without even a single question asked or an interaction is also not a very good idea. The education providers or schools have the right to know as who is being admitted in the school. But interactions in this regard may be limited and favour all.

Some commonly asked questions in nursery admissions are given below:

  • The age of the child? Parents have to mention the age of the child and also provide proof for the same. The question may be asked to the kid as well.
  • About the health of the child – schools make sure that they have the information regarding allergies or any health related issue with the child to be admitted.
  • Potty training. During parent interactions school authorities might ask about the potty training, about tantrums or any peculiar information which might help to know the child better.
  • Children are asked such questions as – what is your name, what is your father’s name, what is your mother’s name? Do you have any brother? How much old are you? How much old is your brother? What is the colour of your clothes? How many days are in week? What comes after Tuesday?

Notifications and Dates
The month of December is a high time for school admissions in most North Indian states. Admissions and admission process continue till January, after which the rate slows down. Notifications and dates are often published in the newspapers and through advertisements in local channels. Parents need to have a close watch on the notifications and important dates to avoid any discomfort later on.

Franchising and Brand Value

Understanding the Brand Value

Brand equity or value is basically a measure of the total value of a particular brand, i.e. this kind of evaluation is done in a very comprehensive manner. A brand could be in the form of an indefinable asset and the established market value of a franchisor could be more than the countable/physical assets like land, employees, machines, etc. Brand value is decided mainly by the market demand and in that regard, by the customer loyalty — the extent of customers who repeatedly by goods of the same brand. Therefore, brands offering their franchise merely aren’t offering a business opportunity but also the market goodwill and reputation that have been established over the years. A franchisee in turn benefits from immediate recognition as the brand already has a market presence which translates into immediate customer presence and thus, the profits begin pouring in much sooner as compared to a traditional business venture.

Regional Factors — brands offering their franchise have to be very careful about the regional, geographical locations proposed by the franchisee for setting up a branch. This is because of several factors.


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  1. The franchisor’s brand may be very market specific. For example, luxury brands like the very high-end watch segment has a very limited and highly profitable customer base. Now, these customers would usually be found in the most reputable urban locales. If the franchisor decides to open a branch in semi-urban, rural or township kind of an area, the credibility and the exclusiveness associated with the brand would dip. This would mean that the existing customers would associate the brand with lesser prestige value. Combined together, these factors would eventually lead to erosion of the brand’s worth and demand.
  2. The franchisee location is very important for brands offering their franchise with regards to the concentration factor. For example, in the southern part of a city a company may already have two fully-functional and profitable franchisees. Now, if the parent company decides to award a third franchise opportunity in the same area, it could eat into the profit margin of the existing franchisees. This also means less-than-expected returns for the new franchisee. The density of a brand in a region also decides the exclusiveness of a brand. There is a thin line separating exclusiveness and availability and the franchisor has to take care of that.
  3. Brands offering their franchise have to take calculate the future prospects of a given region. For example, in India, there are many semi-urban areas that cannot presently offer the customer volume of a metropolitan but in the near future have the potential to provide greater customer numbers. It makes sense to establish low-profit oriented but growth-assured kind of franchises in such areas.


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Schools in Delhi Conduct Health Programmes

The Department of Welfare in association with G.B. Pant Hospital and College organised a presentation for the school children on the occasion of Hepatitis Day, on December 4. The agenda or primary goal of this exercise was to spread information about hepatitis among the school children. Also, the organiser wanted to promote the idea of organ donation to save lives of many people who are affected by the disease.


 This year it was the school children of age 12-16, which was considered as the focus group. The children did show much interest and were present on the occasion in good numbers. The awareness about the disease, which take a heavy toll, will help in educating the children from an early age.

 Experts believe that the information disbursed through children may also reach the parents in a positive way. There has been a lot of emphasis on extending the safety net to the majority of the population, which is still vulnerable to the risks.

 SHEMROCK Group of Schools welcomed such exercises and workshops to educate the children on health related topics and concerns. The schools and the society itself conduct many workshops and programmes, to spread the message.  In the last six months, a number of programmes were conducted which were observed with active participation from the parents.

Business Schools as Placement Agencies

There was an opinion piece published in a popular news daily regarding the output of country’s leading business schools. The author argued that in order to take India further forward, the renowned business schools need to shape the students and stop being just placement agencies.


While the management and business schools in India catch most of the attention, various industries are heavily dependent on them. The pay packages for students graduating from these schools are relatively hefty and the most plausible explanation is the great responsibilities that lie on their shoulder. However, the recent economic downturn has made everyone sceptical about their expected role.

Business schools and other education providers are now looking forward to enhance their system and work upon providing quality education. The phenomenon can have a trickle down effect and further affect the primary and secondary schools.

The arguement also highlights some of the primary concerns for education experts and education service providers. In order to remain ahead, the institutions have to upgrade their systems and look for new ways. We expect that our audience will have some better opinion and will share it with us.

Hiding Admission From Children?

Many parents choose not to indulge their children in discussions/activities regarding the admission procedure of various schools. This feeling stems from the fact that if the child begins to ponder over why he wasn’t able to get admission in a certain ‘big’ school, it could jeopardise his/her self-image/confidence. However, most parents find it difficult to hide such facts from their children.

The reason is simple — children today are smart enough to figure out if they have been rejected or not. Seeing their parents running frantically from one school to another, submitting the admission forms and the look of despair when the admission isn’t entertained leaves no unsolved mystery for the child. Some, psychiatrists though believe that children shouldn’t be kept in the dark about such information. Instead, children should be pre-prepared for such a transition and I in dealing with the forthcoming failures/rejections — playschool to a formal school, which may or may not be of the parents’ choice.

Children should be made to understand that the design or the size of the school, that usually does get a child fixated on a particular school, really doesn’t matter and that he/she would eventually make new friends and have caring teachers. For this purpose, it is suggested that children shouldn’t be taken along to each school when seeking admission. This could confuse the child’s judgement or make him obsessive about a certain kind of school. It is best to apply to a good number of schools and take the child to only those schools where his/her candidature is most likely to be accepted.

Primary Schools in Dwarka, Palam

In Delhi there is no dearth of schools. Still the large population in the city makes people worried about the education of their children. Through out Delhi you will find all kinds of schools, preschools, nursery schools, primary schools, secondary schools, senior secondary schools, etc. In this post we have listed some popular primary schools in Dwarka and Palam , which fall in the West Delhi region.


Also, parents and guardians may find the post worthwhile as the contact person that handles admissions in these schools is also listed. (The information has been gathered from a web resource. Please check with school authorities for confirmation)

Sevti Devi Memorial Sr. Sec. Vidya Mandir
Mr.Mahavir Vats

R.C.S.D.M.P. Sr. Sec. School
Mrs.Seema Rani Vats

Nav Jeevan Academy Sr. Sec. School

Jinvani Bharti Public School
Mr.Pankaj Jain

Delhi Jain Public School
Mrs.Rama Jain

Shanti Gyan Niketan
Mrs.Anju Bala

Holy Heart Public School
Mr.B R Sharma

Nav Gian Deep Public School
Mrs.M Sharma

Universal Public School
Wing Cdr. A.K.Sharma

Deep Parmarth School

Jesus & Mary Public School
Mr.S K Aggarwal

Aadhar Shila Public School

Shiv Vani Model Sr. Sec. School
Mr.Prashant Narula
Palam [Dwarka]

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School Admissions for 3+ Children

I came across a news snippet regarding school admissions in Delhi and feel the need to share it with the audience. As we know, many schools have adopted the score based system of admitting the children in the school, especially nursery admissions, there is some good news for parents whose children are more than three years.

As per reports, a number of schools award more points to children who are above the age of 3 years. Some schools award 10 and some 15 points for children of age above 4 years and below 4 and a half years. This provision follows as part of the obligation by the education bodies to prioritize the school admissions for less privileged cases.

It can be viewed as a positive development as children who are just two years and above can wait another year or find it better at preparatory schools. Children who are above 3 years or 4 years should be admitted, otherwise they will find themselves with lesser age groups.