START A BUSINESS IN EDUCATION SECTOR

If you are considering stepping in the Education Sector, now is the right time. Education sector is massive and its demands are unlikely to get fulfilled even in the next two decades. With mammoth sized formal education system, the country has to provide for about half a billion young people.

Education, primarily the schooling was handled mostly by the Indian government. The oversized budget outlays and additional funds for various programs like elementary education to all, universalising primary and secondary education and other programmes for children of backward and under privileged classes have felt short for the targeted population. At this point, private interventions have become almost inevitable and also successful in their goals.

Although it is not easy to estimate the worth of Indian education industry, however, experts put it close to 60 billion dollars. Also, service sector in India is one of the best performing and statistics show the double digit growth for the service sectors in the current financial years as well the one that has passed.

Entry Level to Start a Business in Education Sector
There are multiple entry points and paths to start a business and develop it. Indian education sector is segmented in a number of domain and sub domains. The most popular segment is schooling. However, stringent laws in certain cases make it difficult for people from other countries to directly invest in the school education. State education department is the prime agency that provides details regarding the participation by a private agency.

Staring a Business Venture in Collaboration
For Indian citizens, there are not many restrictions in investing in the education sector. The most severe law, as one can say, is the establishment of the school as a non commercial entity. However, there are many ways in which private players enter to capitalize on the opportunity. It is the direct foreign investments in education that are heavily resisted.

To neutralize these restrictions many foreign investors have collaborated with Indian counterparts, but mostly in the vocational training and higher education.

The schools still offer great opportunities to the investors. By investing in the schools, entrepreneurs lay the foundation of the long term business establishments.

FRANCHISING

Franchising is a very old practice that has been followed since decades in the business and commerce industries. It is a mode of expanding the customer base by entering into a legal contract with a partner, referred as franchisee. As per the popular practice, the franchisee buys some exclusive rights from an established business firm or individual in lieu of payments. The rights include the popular name of the brand and trademark rights. In addition the provider or franchisor also supports the franchisee in the initial stages of setting up the business.

Ownership in Business Franchising
In franchising, the franchisee owns the rights to use the brand and carry out key business activities in a particular area. The right is exclusive, meaning no other person or party can engage in any business activity with the same brand name. The owner itself cannot do business in the franchisee owned territory. Therefore, franchisee is the operational head in a given territory and may conduct the business with least interference from the brand owner. The franchisee is also liable to the rights for a given period of time, as provided in the franchise agreement.

Need for Franchising
It is obvious that not all businesses survive or enjoy the same success. Some business ventures prove to be very successful, whereas others strive for sometime and collapse in unfavourable conditions. People behind the successful business ventures over a period of time are interested in expanding their business. In many cases a simple multiplication of the units or business process serves the purpose. However, the conditions may not suit to some and therefore call for different provisions or to see alliances.

Franchising is a kind of alliance, which allows minimum participation of the owner and more commitment from the buyer or franchisee. The franchisee learns about the business and the required training and amenities are provided by the owner, who becomes franchisor. The established unit goes under the same name and follows the same business strategies and methodology.

Business Format Franchise
There are basically two kinds of franchise models – business format franchise and product franchising. Business format franchising refers to the one wherein a complete business model is shared with the franchisee. For example, chain of restaurants. The business owner of the restaurant chain allows other people to invest money and start a restaurant in a specified area. The owner provides the brand name and shares his business model of effectively running the restaurant with the investor (franchisee). The franchisee establishes the restaurant and runs the restaurant in consultation with the owner (franchisor). The owner further provides support services as training of the chefs, hiring of the chefs, etc.

In product franchising, an investor is liable to rights regarding buying and selling of a particular product under a given brand name.

Franchising and Growing Chains of Business
Franchising encourages the growth of business chains. By adding the units under its banner, the business keeps on expanding to new territories. With large business chains, the need to standardise the services becomes very necessary. At the same time, the franchise chain may also allow customizing its business model to customer base located in different regions. McDonalds is one good example. The fast food outlets in India may take care of taste of Indian customers, rather than customers in other countries.

Business franchising is a very useful mode to expand the business and also to start a business with minimum risks.

START OWN BUSINESS

Before going through this article, we may clear it to the readers that the title ‘Start Own Business’ refers to starting your own business.

Business is one of the oldest institutions and an important one in any welfare state. Popular definition of business describes it as a legally recognised organisation engaged in providing goods and/or services to the consumers. Business is also a popular mode of employment for gaining personal capital profits. Typically, a businessman or owner of the business secures essential manpower and resources to provide goods or services.

Ownership and Kinds of Business Organisations
To start own business, you need to at least know about various types of business set-ups or entities. Business organisations are popularly classified on the basis of ownership. There are usually four types – Proprietorship, Partnership, Corporation and Co-operative.

The simplest is the proprietorship, which is a business entity owned by a single owner. The owner has to make all necessary arrangements and the profits are earned by him alone. In the partnership firm or business entity, there are two or more individuals who share the responsibilities and profits among themselves. Corporation refers to the business entity owned by shareholders and administered by a board of directors. The profits in a corporation are distributed among the shareholders of the business organisation. In Cooperative organisations, the members are responsible for running the organisation.

Key Components in a Business Organisation
Before start own business you must also know about different departments and components of the establishment. A number of responsibilities and business functions have to be carried, irrespective of the kind of business you are in. In small business enterprises the responsibilities are limited and often performed by a small staff. The key component in business are Management; Business Administration; Finance; Operations; Marketing and Sales; Human Resource Development; Communications and Public Relations; Research and Development. All these responsibilities are taken care by departments, by the same names. The strength of these departments depends on the nature of the business and the total strength of organisation.

Small Business and Home Business Entities
With the latest technological developments, many business processes have been made simple. A relatively small number of people are now required to manage and run a small business enterprise. One of the most upcoming trends in the small business enterprises is the home business concept. Home business is a small business enterprise that an individual can manage and administer from his home. For example, a graphic designer may create his own print and online graphic cards and sell them from his place. With web services he can communicate with his clients and customers, deliver the services and get paid.

Niche and the Chances of Survival
Niche has become one of the hackneyed terms used by the new age business entrepreneurs. Niche refers to catering to a specialised segment or division. The competition in business is severe and the chances of survival for a new comer are few in established business enterprises. However, if one happens to provide a specific service, one that has a narrow scope and very less competition, the chances to survive are greatly increased.

Therefore, it is our suggestion that you start own business by just looking for a very specific kind of service wherein competition is the least.

ADVERTISING FRANCHISE

An Overview
Franchise opportunities exist in nearly every aspect of business today. An Advertising Franchise lets an individual take his/her creativity and sales aptitude to the next level by transforming himself/herself into a franchise owner. The business model of an advertising franchise should be able to provide services needed by the businesses operational in a particular area. Entrepreneurs who are interested in advertising franchise opportunities can search online and find franchise descriptions. The internet has become the most sought-after tool for advertising franchise opportunities.

Some websites are dedicated towards providing lists of established Advertising Franchise for sale/resale.

These Advertising Franchise opportunities ad listings or franchise-for-sale offers are submitted by corresponding franchisors who are seeking new franchisees or by some franchise owner who is looking to sell an already established franchise. Small franchises can usually be purchased for an affordable amount and there are banks which are ready to offer loans.

A Good Advertising Franchise Model
Owning an Advertising Franchise can be an extremely rewarding experience. The best part is that it does not require a person to have any major/certified technical skills but just having a franchise is not a guarantee of success. A new franchise could be just a start-up with a few listed advantages. On the other hand, master franchisers usually do a lot of demographic or marketing studies to evaluate the customer base and things like drive-by traffic, etc. No matter what are the listed advantages, a person should be able to recognise a good franchise model.
• A franchise model should provide all the practical training that is required to run a business. Some companies even offer certifications/diplomas along with training.
• The support extended should include providing ongoing support. This makes a franchisee confident to answer any questions/concerns and update itself according to the changing market demands.
• The franchisee goals should be clearly established and easy-to-understand.
• The company should train to analyze the needs of big/small/medium-sized businesses/demographic distribution in a particular area and provide a list of services/products which are affordable and attractive.
• The model should have low operating costs — this helps to be competitive and pass on the savings on the clients.
• It is better to be associated with a reputed brand which has an enviable track record. A business model should guarantee sustained if not quick profits.

STAFF –RELATED ISSUES IN PLAY-SCHOOL BUSINESS

Play-school business poses a number of issues for the administrators and directors. These need to be dealt with the utmost care and professional dexterity. Handling teacher/caregiver/staff-related concerns is vital for effective Play-school business management.

Evaluation of Staff (Educators/Caregivers/General Staff)
Evaluating the staff involved with the administration and childcare in a play-school is crucial. This makes sure that the quality of the curriculum and childcare is maintained. Evaluation of a play-school staff serves numerous purposes like —
• It can be used as a tool used for promotion/dismissal/appraisal.
• Staff evaluation is a vital source of feedback which contributes to professional development of the teachers and the improvement of the curriculum in general
• Simple evaluation tools like checklists and a performance-appraisal system helps to promote a sense of healthy competition and inter-communication among the staff.

Teachers or caregivers are an integral part of play-school business and their assessment is based on a number of factors like —
• Good working habits like punctuality and cleanliness.
• Responsibility towards duties.
• Having a positive attitude towards students and other staff members.
• Interaction with children in terms of being warm and affectionate.
• Use of positive disciplining techniques with the children.
• Effective classroom management and individual attention to each child.
• An eye for the safety of the children.
• Observing emotional problems and dealing with child-related behavioural problems.
• Working with parents — maintaining a positive interaction with the parents.
• Sharing ideas regarding the curriculum with other staff members and being cooperative in general.

Managing Staff Recruitment
A perennial problem for running a play-school business is regarding the recruitment of the best-suited staff and this can be done by —
• Posting and advertising for the current and expected openings at the right time.
• Recruitment could be done by offering incentives to present employees for referring suitable candidates.
• Taking part in job fairs.

Staff Retention
Effective play-school business management is incomplete without incorporating successful staff retention tools in order to create a positive and motivating work environment.

Every employee should feel appreciated, cherished and acknowledged for their work. Appreciation for work doesn’t need to be very elaborate or incur high costs for the employer. Some ideas for improving and boosting the staff morale in a play-school business venture—
• A simple gesture saying ‘Thanks’ makes a big difference but it has to be said sincerely and not in a customary manner.
• Making eye contact with the staff members and the occasional smile is always recommended.
• One simple way of making the staff member appreciated is jotting down a personalized note of ‘Thank you for ….’ on the backside of the paycheques.
• Setting up a Staff Day which is essentially a day to make the staff feel that the management is appreciative of their work.
• Introducing initiatives like ‘Employee of the Month’. For this, the criteria should be well-defined and every staff member should be encouraged to complete. The winner for the month could have his/her picture displayed on the play-school bulletin board for a week.
• Using the play-school newsletter to recognize any special efforts made by a teacher/caregiver in the play-school.

CBSE Affiliation, NOC is Must

CBSE schools have become the most trusted brands in India. Their popularity in India and outside India has been acknowledged on a number of occasions. With growing popularity, the board has invigorated its working system and developed it to par excellence. Schools all over India seek CBSE affiliation just to align themselves with this successful board and also for educational support.

CBSE affiliation is broadly put under the byelaws, which make up the constitution of CBSE board. According to the rules given in CBSE byelaws, any school that wishes to get affiliated with the board must be recommended by the state education department or has to produce the ‘No Objection Certificate’ from the respective state where school is or will be located, prior to the affiliation. Thus, For CBSE affiliation NOC (No Objection Certificate) is the prerequisite.

Thus, a school that wishes to have CBSE affiliation has to approach the state department and seek its permission to allow it to do so. In case the state department refuses their application, no affiliation would be awarded by CBSE. Therefore, the concentration of CBSE schools becomes indirectly a prerogative of the state government.

There are two things that have to be considered here. First that since the conversion of a school to CBSE School or its affiliation with CBSE and not the state board, might be a concern or raise an issue, therefore state education department must be fully convinced to show the green flag to the school.

What if the state department refuses the application? In fact such situation has occurred when the state government has not entertained the application of a school seeking CBSE affiliation. As a consequence, CBSE rejected the application of the expecting school and the case was help till confirmation was received from the state department. The state in this case, where the school was located was Uttar Pradesh.

Unless the byelaws are amended or the state department gives the NOC, there is no way of having CBSE affiliation.