Business franchise is an old concept and came into being in the second half of the 19th century. It shot to success only after the Second World War was over and the industrialists were busy expanding their business to different regions and countries. In the three decades that is 1950s, 60s and 70s, product and service franchising became popular. Popular brands flourished in different cities and in different countries.
In India also franchising has had quite a time. Many foreign brands and local ones also have made ample use of the franchise model. For instance Mc Donald’s, Levi’s, United Colors of Benetton, Kentucky Fried Chicken, Pizza Hut, Subiksha, Bikanerwala, etc, are all examples of the growing franchise business in the country.
The most convincing feature about franchise business is the low capital investment. Still the investor or the franchisee has to do a lot of research before finding a suitable franchise. Listed below are three popular ways for finding suitable franchise in India:
Exhibitions and Trade Fairs:
The most popular way to find suitable franchisors is trade fairs and franchise exhibitions. These exhibitions are organized in major cities and commercial hubs. Both international and local players have their presence in these exhibitions. Trade Magazines and Journals:
After exhibitions, it is the journals and trade magazines that highlight the business enterprises and franchise opportunities. Many magazines have promos and advertisements specifically meant for the franchisees seeking a suitable franchise unit.
Online Franchise Directories and Portals:
The easiest way to find franchisors is by accessing the websites and online portals. Like business directories, these online resources have a number of businesses and numerous franchisors listed with them.